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Eyelines began in 1996 and has since grown to 13 stores providing optical services to 24 locations across Tasmania, employing over 50 people and serving the optical needs of over 30,000 Tasmanian’s every year.

We are locally owned and operated and are proud to offer you the best quality, value and service for all your optical needs.

Eyelines is truly a part community life. We care about our customers and aim to create an experience where both customers and staff are proud to have chosen Eyelines.

We keep up to date with the latest in technology and employ qualified optometrists and experienced staff to ensure your visit is an enjoyable and comfortable one.

Our Vision

  • We strive for excellence in all that we do
  • Customer satisfaction and quality guaranteed
  • To provide the best choice, best quality and best value in Optics in Tasmania
  • To be Industry Leaders – setting the benchmark in Optics in Tasmania
  • To always be up to date, embrace new ideas and technological advancement
  • To provide highly trained and knowledgeable staff
  • To provide the ultimate customer experience
  • To work for our future by providing vision, motivation and leadership
  • To build a sustainable long term business for the benefit of our customers, staff and shareholders

Truly local

As an Australian owned company that’s part of your local community, we're with you through each life-stage. We know that every eye is unique and that’s why we treat you as a person, not a number.

Expert treatment

We've united independent practices into a community of excellence. This means that our qualified optometrists use the latest techniques and equipment, ensuring your eyes receive the very best care possible.

Great value. Great styles

Getting value for money doesn't mean you have to compromise on style. We recognise that everyone's an individual, and we tailor our eyewear brands in each store to give you more of what you love.

Real service

We're committed to offering the very best service for you and for your eyes. To put it simply, we believe in service done properly; never stopping short and never cutting corners.

Our 5-Point Promise

When it comes to eyecare, we believe peace-of-mind should come as standard.

That’s why at Eyelines, we don’t just talk about offering the best care and service, we guarantee it.

This is our promise to you.

5-Point Promise

2 Year Frame Guarantee

Broken or damaged frames? We'll repair or replace them for free, if purchased in the last two years.

2 Year Lens Guarantee

The quality of your lenses is fully guaranteed for two years after purchase.

30 Day Exchange

We'll replace your frames within 30 days if you're not entirely satisfied.

Prescription Alteration

If your Optometrist changes your prescription within three months, we'll replace your lenses for free.

Lifetime Service

We'll happily adjust, clean and service your glasses, any time, for free.

*Terms & Conditions apply

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